UK: Carte D’Or move into sorbet market
Unilever UK's premium ice cream brand Carte D'Or is making a move into the sorbet market with the launch of a new range.
The three-strong range will benefit from GBP6.5m (US$12.8m) of investment this year.
Nikki French, Carte D'Or brand manager, said: "The new range of sorbets are high in fruit and contain virtually no fat. This continues our strategy to inspire consumers to rediscover the ice cream aisle and to drive frequency amongst existing ice cream buyers."
Carte D'Or sorbets will be available from March in three flavours; lemon, Mango and blackcurrant, with an RRP of GBP2.79.
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