EU: European vitamins: cartel bust could drive price wars - COMMENT (Members)
The European Commission has imposed record fines on members of a global vitamin cartel. The heavy fines totaling $755 million will hurt the cartel members, particularly Roche and BASF. However, the real damage could come from elsewhere. Now the European vitamin market has been made competitive, there is a chance of retailer price wars. These could drive producer prices down too, significantly impacting manufacturers' profit margins.
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