UK: Category management here to stay?
New research shows that the retail industry is confident that category management will continue into the next decade as a core business strategy. According to an IGD industry survey, 96% of respondents believe category management is here to stay. Over 70% of retailers and 76% of suppliers were very satisfied or satisfied with category management as a way to do business. The survey covers practitioners of category management in the food and grocery industry, and the results are compared with results from 1996 and 1999 to analyse how the process is evolving.
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