The Catfish Farmers of America (CFA) is upping the stakes in its battle against mislabeled basa fish imports from Vietnam, with a full-page advert in the current issue of Roll Call . The ad is unequivocal in its claims that the inferior quality basa fish is being deceptively labeled "catfish" by fish importers, confusing consumers and caterers alike: "Something's Fishy. It's called FRAUD."