EUROPE: Central and Eastern European markets hold promise for caramel manufacturers
Caramel colour manufacturers in Europe are operating in an increasingly mature market with average levels of growth of only 1-2% per annum. But if they look to Eastern European markets the picture is very different, according to a recent study. Lyndsey Greig, food market analyst with market consultants Frost & Sullivan, explained: "Many caramel manufacturers have started to look at these countries to maximise revenues. Whilst the size of the markets might be small and certainly may not be worth developing local production facilities for, companies need a presence in this area either by way of a local distributor or their own sales offices to capitalise on the potential double digit growth."
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