USA: Chick-fil-A Acts to Protect 'Eat Mor Chikin(R)' Campaign
Chick-fil-A, Inc. issued a letter to the Burger King Corporation complaining about Burger King's copying of elements of Chick-fil-A's long-running and well-known "Eat Mor Chikin" advertising campaign. In Burger King(R)'s recent advertising spots promoting the movie, Chicken Run, Burger King is using animated chickens and asking its customers to "Eat More Beef" -- directly mimicking Chick-fil-A's award-winning advertising campaign in which cows plead "Eat Mor Chikin(R).
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- 2017: three major drivers of M&A strategy
- Comment: Premier has more to ponder than Brexit
- The food market in 2017 - consumer trends and M&A
- just-food 2017 Survey - your thoughts on growth
- Food market in 2017: need-to-know US trends
- Premier Foods issues profit warning
- Nestle mum on Mead Johnson takeover talk
- UK's Bakkavor plays down IPO "speculation"
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs