UK: Children still turn to parents for advice on food
New research from the Institute of Grocery Distribution (IGD) into the children's food market, launched today [Wednesday], explores what the food shoppers of the future think about food. The research showed that, contrary to popular belief, parents still hold the power when it comes to influencing their child's choice of food. Nine out of ten children cite parents as their main source of information about healthy eating, while many children also said they would ask their teachers if they wanted to find out whether a food was healthy.
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