China, with a population approaching 1.3bn, is undergoing a foodservice revolution, according to a new report. The expanding middle-class is developing a taste for fastfood and quick service restaurants, a preliminary study from BIS Shrapnel indicates. Senior foodservice consultant Dr Sandro Mangosi comments: "The catering sector is expanding rapidly and China's recent World Trade Organisation membership and the Beijing 2008 Olympic Games will attract even more players and more customers. China has the potential to become the world's largest foodservice market."