On the money: US: Chiquita to increase marketing spend
By: Michelle Russell | 30 April 2010
Chiquita Brands International said it will increase marketing spend by US$30m this year, despite recording a net loss for the first quarter and cutting its full-year revenue outlook.
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Chiquita Brands International said it will increase marketing spend by US$30m this year, despite recording a net loss for the first quarter and cutting its full-year revenue outlook.

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