Chobani will commence export operations to Singapore

Chobani will commence export operations to Singapore

Chobani has started operations in Singapore after sending across its first shipment since the launch of its A$30m (US$28m) plant in Dandenong in south Victoria.

The firm signed a distribution agreement with Frosts Foods Singapore, which will see Australian-made Chobani products become available at various retailers including Cold Storage, one of Singapore's "biggest grocery retailers."

"Frosts Foods was one of many qualified organisations that pursued us for distribution rights in Singapore and other markets. For a brand that is as much about passion and entrepreneurial-ism as it is about quality and wholesome ingredients, finding the right partner was paramount", said Peter Meek, managing director at Chobani Australia.

Under the agreement Frosts Foods will take nine out of 21 Chobani SKUs to its network of retailers. This includes the two largest grocery retailers, NTUC Fairprice and Cold Storage, from which Chobani is available at the recommended retail price of S$3.95 for the 170g pots.

The products that fall under the export agreement include 170g single-serve pots in Plain, Blood Orange, Blueberry, Honey, Mango, Raspberry, Passion Fruit and Strawberry, in fat-free yogurt and low-fat yogurt varieties. Fat-free Plain Chobani will also be available in a 907 gram multi-serve format.

"Singapore has a growing contingency of modern, health conscious locals that currently have two options when it comes to yogurt. A locally produced yogurt that is powder based, high sugar and low in fruit, or imported yogurt that is fresh milk based but predominantly high in sugar," Meek said.

"We're thrilled that Chobani is now available to Singaporeans and look forward to introducing it to other Asian markets in the near future."

Show the press release

MELBOURNE, AUSTRALIA, April 10, 2014 - Chobani Australia, makers of the successful, authentic strained Chobani Greek Yogurt, has shipped its first palette to Asia just 16 months after the opening of its state-of-the-art $30 million yogurt factory in Dandenong South Victoria. 

In just over one year, Chobani has grown its Australian production five-fold; from 25K cases a week to 25K cases per day and has become the second biggest yogurt manufacturer in Woolworths. 

Today, the organisation has started to realise its export potential with its first international distribution agreement with Frosts Foods Singapore coming into fruition. As of today, Australian-made Chobani is available at one of the biggest grocery retailers in Singapore, Cold Storage, with many more to follow. 

“Frosts Foods was one of many qualified organisations that pursued us for distribution rights in Singapore and other markets. For a brand that is as much about passion and entrepreneurialism as it is about quality and wholesome ingredients, finding the right partner was paramount”, said Peter Meek, Managing Director at Chobani Australia 

Under the agreement, Frosts Foods will take nine out of 21 Chobani SKUs to its strong network of retailers. This includes the two largest grocery retailers, NTUC Fairprice and Cold Storage, from which Chobani is available at the recommended retail price of $3.95SGD for the 170g pots. 

The products that fall under the export agreement include 170g single-serve pots in Plain, Blood Orange, Blueberry, Honey, Mango, Raspberry, Passion Fruit and Strawberry, in fat-free yogurt and low-fat yogurt varieties. Fat-free Plain Chobani will also be available in a 907 gram multi-serve format for those who regularly add their own fruit and cereal toppings, or who like to use it in cooking. 

“Singapore has a growing contingency of modern, health conscious locals that currently have two options when it comes to yogurt. A locally produced yogurt that is powder based, high sugar and low in fruit, or imported yogurt that is fresh milk based but predominantly high in sugar. 

“Chobani was built upon the belief that everyone deserves access to high-quality, great-tasting yogurt made without preservatives, artificial colours or flavours. We’re thrilled that Chobani is now available to Singaporeans and look forward to introducing it to other Asian markets in the near future,” Mr Meek concluded. 

Original source: Chobani