UK: Chobani to take Greek yoghurt case to Supreme Court
Chobani says it is committed to break the monopoly Fage has over Greek yoghurt and will re-appeal
US-based yoghurt firm Chobani has vowed to take its battle over the term 'Greek' yoghurt in the UK to the country's Supreme Court.
The UK Court of Appeal upheld a judgement made last March that ruled 'Greek yoghurt' had to be made in Greece.
Total yoghurt owner Fage had claimed Chobani's product could not be labelled 'Greek' as it was made in the US.
Speaking to just-food yesterday (30 January), a spokesperson for Chobani said the company was disappointed with the result. However, the spokesperson added: "The fight is not over."
Chobani's yoghurt is strained a number of times to give it a thicker texture, which the firm has said is typical of a style found in Greece.
"Chobani is appealing to the Supreme Court, because we remain of the view that the population of the UK know and understand Greek yoghurt to be a product description regardless of where it is made. We remain committed to the UK market and to breaking the monopoly on the use of the term Greek Yoghurt enjoyed by Fage."
Danone was also forced by Fage to re-label its yoghurt Danio as a "strained yoghurt" following an interim court injunction. According to reports, Fage has dropped legal proceedings against Danone. No one at Danone was immediately available for comment.
Since launching in the UK in 2012, Chobani, the number one Greek yoghurt manufacturer in the US, has faced problems. It "temporarily" withdrew products from UK shelves last November, claiming it wanted to relaunch the products using locally-sourced ingredients.
Danone SA - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and ...
Over the forecast period, Fage aims to focus on strengthening its positioning in its best-performing categories, namely, hard cheese and yoghurt. Over the past years, Fage de-listed numerous products ...
Danone’s key interests in packaged food are dairy and baby food. The company’s dairy presence however remains overly reliant on the mature Western European market. Baby food growth for the company has...
Danone is primarily a leading company in the dairy products area. Its importance in the soft drinks industry comes from its privileged position in the bottled water subsector in which its successful B...
- Deal or no deal: Frozen sale makes sense for Kerry
- On the money: How Greencore is outperforming
- Comment: Mondelez digital strategy suffers blow
- JBS sees big opportunity from Primo Smallgoods
- Regional start-ups aim to ride China's online boom
- Kerry puts frozen food unit on block - reports
- Coca-Cola eyes long-term rewards with dairy push
- Post issues warning over US cereal sector sales
- UPDATE: Greencore eyes US$1bn US business
- Abraaj outbids Kellogg with fresh Bisco Misr offer