US: Chobani yoghurt best-selling new food brand in 2010 - SymphonyIRI
Chobani yoghurt was the top-selling new food brand in the SymphonyIRI poll
Chobani, the Greek yoghurt brand owned by privately-owned manufacturer Agro Farma, was the best-selling new food brand in the US last year, according to the latest annual poll from industry analysts SymphonyIRI.
The 2010 edition of the New Product Pacesetters for the US food and drinks industry said sales of Chobani were US$149.4m in 2010.
The Greek yoghurt was second on the list behind Coca-Cola Co. brand Powerade Ion4, which had sales of $190.5m last year.
The SymphonyIRI poll measures dollar sales across food, drug and mass channels - excluding Wal-Mart Stores - in the first year a product is launched.
Wonderful Pistachios, launched by Paramount Farms, was third after making sales of $114.1m.
Nature's Pride bread, owned by Hostess Brands, stood fifth - behind a second Coke brand, Glaceau Vitaminwater Zero, at four - and generated sales of $80.8m.
SymphonyIRI said on Wednesday (29 March) that the successful food and beverage products in 2010 "heavily catered to home-based eating rituals".
"Innovation around breakfast solutions and salty snacks accelerated, together representing more than half of new food dollars," the analysts said.
Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Fresh produce, Frozen, Meat & poultry, Natural & organic, NPD & innovation, Private label, Seafood, Snacks, World foods
This month's just-food management briefing looks at the use of self-service technology in food retail outlets around the world. In part one, Glynn Davis outlines the different concepts in place in sto...
UK retailers have intensified their battle to try to prove to consumers that they offer the best value for money. However, SymphonyIRI's Rod Street says a strategy that focused only on price would be ...
Wal-Mart Stores has acquired the leases to 39 outlets in Canada from fellow US retailer Target Corp....
Former Wal-Mart Stores executive Trey Johnson has joined US discount retailer Family Dollar Stores in a senior grocery role....
Dutch-based food retailer Ahold has named Wal-Mart Stores executive Anthony Hucker as president of its Giant Landover division in the US....
Asda's president and CEO Andy Clarke has announced two new appointments to the retailer's executive team....
Wal-Mart Stores has appointed the former chief executive of Russia's largest retailer by sales to a senior executive role....
- Why Mars rice plan not just crop-ticking exercise
- Greencore's food-to-go focus paying dividends
- ConAgra Foods: what could happen next? - analysis
- Interview: Ritter sees growth potential in US, EU
- How Danone aims to meet its 2020 objectives
- Pinnacle to buy Boulder Brands in $975m deal
- Aryzta regional CEO steps down
- Maple Leaf Foods to cut over 400 jobs
- Hovis plans cuts amid anxiety over UK bread demand
- Nestle combats Thai seafood supply forced labour