US: Chobani yoghurt best-selling new food brand in 2010 - SymphonyIRI

By just-food.com | 31 March 2011

Chobani yoghurt was the top-selling new food brand in the SymphonyIRI poll

Chobani yoghurt was the top-selling new food brand in the SymphonyIRI poll

Chobani, the Greek yoghurt brand owned by privately-owned manufacturer Agro Farma, was the best-selling new food brand in the US last year, according to the latest annual poll from industry analysts SymphonyIRI.

The 2010 edition of the New Product Pacesetters for the US food and drinks industry said sales of Chobani were US$149.4m in 2010.

The Greek yoghurt was second on the list behind Coca-Cola Co. brand Powerade Ion4, which had sales of $190.5m last year.

The SymphonyIRI poll measures dollar sales across food, drug and mass channels - excluding Wal-Mart Stores - in the first year a product is launched.

Wonderful Pistachios, launched by Paramount Farms, was third after making sales of $114.1m. 

Nature's Pride bread, owned by Hostess Brands, stood fifth - behind a second Coke brand, Glaceau Vitaminwater Zero, at four - and generated sales of $80.8m.

Thomas' Better Start muffins, owned by Grupo Bimbo, were at seven, with sales of $74.3m. The final food brand in the top ten was Trident Layers gum, owned by Kraft Foods, with sales of $53.9m.

SymphonyIRI said on Wednesday (29 March) that the successful food and beverage products in 2010 "heavily catered to home-based eating rituals".

"Innovation around breakfast solutions and salty snacks accelerated, together representing more than half of new food dollars," the analysts said.

Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Fresh produce, Frozen, Meat & poultry, Natural & organic, NPD & innovation, Private label, Seafood, Snacks, World foods

Companies: Agro Farma, Wal-Mart Stores, Hostess Brands, Grupo Bimbo, Kraft Foods

View next/previous articles

Currently reading -

US: Chobani yoghurt best-selling new food brand in 2010 - SymphonyIRI

There are currently no comments on this article

Be the first to comment on this article

Related articles

CANADA: Wal-Mart buys store leases from Target

Wal-Mart Stores has acquired the leases to 39 outlets in Canada from fellow US retailer Target Corp.

US: Former Wal-Mart exec Johnson takes Family Dollar food role

Former Wal-Mart Stores executive Trey Johnson has joined US discount retailer Family Dollar Stores in a senior grocery role.

Street talk: Price alone does not create real value for shoppers

UK retailers have intensified their battle to try to prove to consumers that they offer the best value for money. However, SymphonyIRI's Rod Street says a strategy that focused only on price would be flawed.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page