JAPAN: Chocolate makers target adult male market
As a declining birth rate erodes sales of chocolate in the traditional children's market, manufacturers are targeting a more adult consumer. Sales of chocolate direct to offices are soaring, as male office workers succumb to sweet temptation. Some 90% of sales of chocolate in convenience outlets are made to women, but sales of chocolate through the new 'refreshment boxes' placed in office staff rooms are telling a different story. Men account for 70% of purchases through the boxes, which operate on an honour system. Employees place ¥100 (US$0.76) in the box and take out the confectionery item of their choice.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- General Mills sales woes continue - analysis
- Interview: The Soulfull Project's mission
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- Recipe-kit firm HelloFresh launches into UK retail
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action