USA: Clif Bar Inc. selects WongDoody as ad agency for $8 million account
Clif Bar Inc., the nation's third-largest maker of energy and nutrition foods, has named WongDoody of Los Angeles as its full-service advertising agency following a review of 25 agencies. WongDoody will provide strategic and creative services to assist Clif Bar Inc. in advertising its three brands -- Clif Bar®, the energy bar providing nutrition for sustained energy; LUNA(TM), the whole nutrition bar for women(TM); and Clif SHOT(TM), the energy gel delivering quick energy to endurance athletes.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Column: Kraft Heinz, Unilever and sustainability
- General Mills sales woes continue - analysis
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Brazil giants JBS, BRF probed over alleged bribery