UK: Nestlé: climbing aboard the shrink-the-size bandwagon (COMMENT)
Nestlé Rowntree is entering the bite-sized sector with the launch of Kit Kat Kubes. Over the last few years, there has been a proliferation of bite-sized innovations at a time when consumers are becoming increasingly concerned about health and well-being. However, with small sizes that take the guilt out of eating, brands can capitalise on those consumers who are struggling to act upon their well-meaning aspirations.
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