UK: Co-op to begin re-stocking Divine Chocolate bars

By Michelle Russell | 19 April 2013

Co-op will stock 70% Dark Chocolate with Ginger & Orange, and 70% Dark Chocolate with Raspberries

Co-op will stock 70% Dark Chocolate with Ginger & Orange, and 70% Dark Chocolate with Raspberries

UK Fairtrade specialist Divine Chocolate is to be re-listed at The Co-operative Group's stores.

Divine has secured listings for its 70% Dark Chocolate with Ginger & Orange and its 70% Dark Chocolate with Raspberries bars. They will go on sale across 800 stores nationwide from 22 April. The variants are two of the firm's most popular flavours, it said.

Divine has a long history of working closely with The Co-op. It supplyed all the retailer's Fairtrade chocolate from 2002 when The Co-op was first to change a whole category to Fairtrade. However, it lost its contract with the retailer two years ago to supply its standard range.

"We are delighted to once again be supplying Divine 100g bars to The Co-operative," said Divine's commercial director David Francis. "We value our long relationship with The Co-op and their interest and involvement with, and support of the co-operative that owns 45% of our business."

Click here for our recent interview with Divine commercial director Francis.

Show the press release

 

THE CO-OPERATIVE TO STOCK TWO

FAVOURITE DIVINE BARS

Divine Chocolate, the leading Fairtrade company co-owned by cocoa farmers, is delighted to announce that The Co-operative will be stocking two of their most popular flavours 70% Dark Chocolate with Ginger & Orange, and 70% Dark Chocolate with Raspberries from 22nd April. Divine has a long history of working closely with The Co-operative – supplying all the Fairtrade chocolate from 2002 when The Co-op was first to change a whole category to Fairtrade, and continuing to supply some of their Truly Irresistible range today.

The Dark with Ginger & Orange bar, and Raspberry bar – both made with Divine’s acclaimed intense rich 70% cocoa chocolate and bursting with spice and natural tangy fruit flavours, are two of the popular and growing 100g range of 12 bars which recently addednew flavours 70% Dark Chocolate with Chilli & Orange, and 38% Milk Chocolate with Toffee and Seasalt. 

The two Divine bars will be stocked in 800 Co-op stores nationwide. 

Divine’s Commercial Director David Francis says: “We are delighted to once again be supplying Divine 100g bars to The Co-operative.  We value our long relationship with The Co-op and their interest and involvement with, and support of the co-operative that owns 45% of our business.”

Jenny Dixon, recently the chocolate buyer at The Co-operative, and Rachael Gray, Food Technologist at The Co-operative visitedDivine’s owner the Kuapa Kokoo cooperative in Ghana earlier this year.

Rachael Gray, who has seven years experience visiting suppliers and manufacturers throughout the UK and Europe, saw Kuapa Kokoo's quality assurance process demonstrated and fully explained during her visit and commented:

"I was very impressed at the high level of traceability within Kuapa Kokoo and the Ghanaian cocoa industry. It assures me that we are using the highest quality cocoa beans in the products we sell., and that the Fairtrade benefits are going back to the farmers who grew them."

All Divine Chocolate is made with ‘best of the best’ Fairtrade cocoa supplied by the Kuapa Kokoo farmers’ cooperative that owns 45% of the company.  No products contain palm-oil, and all flavours are natural and where possible Fairtrade sourced too.

Divine Chocolate is available at most major multiples, independent stores nationwide, at Oxfam, and online.

 

Original source: The Co-operative Group

Sectors: Confectionery, Retail, Sustainability & the environment

Companies: Divine Chocolate, The Co-operative Group

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