News of the imminent release of chocolate flavoured oven chips under the Ore Ida Funky Fries brand name has angered many US nutritionists; who have slammed US food giant Heinz for making an unhealthy snack increasingly irresistible to children. Heinz says that the purple-packaged "Cocoa Crispers", which will reach US supermarket shelves by May, were designed after extensive market research. They will be marketed "for kids with a sweet tooth" and accompanied by four other flavour varieties of Funky Fries, including the brightly blue coloured "Kool Blue" chip.