Australian retailing giant Coles Myer has revealed plans to streamline its supply chains and thus reduce the costs involved in getting its goods to its customers. John Fletcher, the new CEO of the group, explained earlier this week that he aims to cut supply costs by A$330m (US$175.4m) by the end of 2004, and that the company has hired accounting firm PricewaterhouseCoopers to identify areas for cost savings.