US: ConAgra appoints marketing chief
ConAgra Foods has appointed Joan K Chow as executive vice president and chief marketing officer. Directing the company's marketing strategy, she will report directly to CEO Gary Rodkin.
Until January of this year, Chow was the marketing boss and SVP of Sears. She has also served in leadership roles at Information Resources and Johnson & Johnson.
"Joan Chow is a multi-dimensional marketer with a proven ability to lead across large organisations," said Rodkin. "She has in-depth experience in reaching consumers through a variety of marketing mixes and channels, as well as critical expertise in insights-driven marketing strategies. We look forward to Joan applying her knowledge and commitment to results at ConAgra Foods."
Companies: ConAgra Foods
A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contrib...
ConAgra is resuming distribution of its Peter Pan peanut butter brand after an absence of six months, following a salmonella outbreak and subsequent product recall....
ConAgra has agreed to pay a US$45m civil penalty in response to a lawsuit brought by US financial watchdog the Securities and Exchange Commission (SEC) alleging improper accounting....
ConAgra Foods has bought the privately-owned US natural foods specialist Alexia Foods....
US food group ConAgra Foods has posted a strong rise in full-year profits despite a lacklustre performance from its consumer foods business....
Almost a quarter of US consumers would avoid purchasing any products made by the manufacturer of a recalled product, new research has revealed....
ConAgra Foods has received a welcome boost from its non-food business as it prepares to issue its financial results for the last 12 months. The US company has forecast that its earnings per share will...
Organic Amish food producer Amish Naturals has named former ConAgra IT specialist Troy Treangen as executive vice president and chief operating officer....
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Mondelez goes beyond certified cocoa - analysis
- How Tyson's new CEO plans to grow the meat group
- The key questions for digital strategists in 2017
- Nestle unveils process to cut sugar by 40%
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- Putin 'wants embargo to run as long as possible'
- McCormick to buy flavours business Enrico Giotti