US: ConAgra “reinvents” Healthy Choice
By: just-food.com | 3 April 2009
ConAgra Foods said today (3 April) that it has "reinvented" its Healthy Choice brand on sale in the US.
The US food giant said it has focused the brand on "what people want from their food today" by introducing new recipes, including Healthy Choice All Natural Entrees.
The relaunch will also be accompanied by a "humorous" advertising campaign, pack redesign and website makeover.
"Healthy Choice understands that people are making the connection between eating right and looking and feeling their best. But this doesn't mean they want to give up the foods they love or the contemporary recipes they crave, and as the innovator of the category, we're in a unique position to deliver this," said Carlos Veraza, vice president & general manager frozen, ConAgra Foods.
"Healthy Choice is relentlessly focused on helping consumers eat healthy by providing food with more positive health benefits and delivering deliciously healthful meals with protein, fibre, antioxidants and other nutrients that consumers seek."
Sectors: Baby food, Chilled foods, Frozen, NPD & innovation
Companies: ConAgra Foods
View next/previous articles
3 Apr 2009 -
3 Apr 2009 -
Currently reading -
US: ConAgra “reinvents” Healthy Choice
3 Apr 2009 -
Related research
Chilled Food in China 2009: A Market Analysis
This report covers the market for chilled foods in the People's Republic of China. This recently updated report includes an overview of China's total food market with sales statistics up to interim 2009, the total value and volume of chilled food ret...
This databook is a detailed information resource covering all the key data points on Soup in the US. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012....
This databook is a detailed information resource covering all the key data points on Soup in North America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 20...
There are currently no comments on this article
Be the first to comment on this article