US: ConAgra unveils swathe of Bertolli, PF Chang's NPD

By Katy Askew | 5 December 2013

ConAgra has seen sales of consumer foods come under pressure in recent months

ConAgra has seen sales of consumer foods come under pressure in recent months

ConAgra Foods has announced the launch of 23 "restaurant-quality" meals and desserts in the US from its Bertolli and P.F. Chang's brands.

The frozen ready meals are designed to take advantage of growing demand in the US for eat-at-home options. The Italian and Chinese meals are "convenient, yet authentic", ConAgra said.

The company has also taken its Bertolli brand into "sweet treats" with products including tiramisu.

John Plaso, vice president and general manager at ConAgra Foods, said: "These new meals for one, meals for two, and desserts bring more authentic flavours and restaurant-quality choices to the freezer aisle."

Pressure on ConAgra's branded sales forced the company to issue a profit warning in September amid "challenges" in its consumer foods business.

Show the press release

 

ConAgra Foods Introduces 23 New Bertolli and P.F. Chang's Meals and Desserts

Company Heats up In-Home Dining with Expanded Selection of Restaurant-Quality Italian and Asian Meals in the Frozen Aisle

 

December 04, 2013 03:10 PM Eastern Standard Time

OMAHA, Neb.--(BUSINESS WIRE)--With more Americans looking to supermarkets over the next decade for meals and meal solutions, versus eating away-from-home at restaurants1, ConAgra Foods is introducing 23 new restaurant-quality meals and desserts from Bertolli and P.F. Chang’s to help people redefine their at-home dining experience. The convenient new offerings, found in the frozen aisle, are delicious recipes made with premium ingredients that deliver authentic taste to the kitchen table in minutes. The new meals and desserts, created with flavors from Italy and Asia, reflect consumer desires for convenient, yet authentic, international flavors and build upon retailers’ efforts to make the supermarket more global and engaging2.

“Dining in doesn’t have to be dull. With the addition of new items from Bertolli and P.F. Chang’s, consumers can get the flavors of Italy or Asia at home, ready to enjoy in minutes,” said John Plaso, vice president & general manager, ConAgra Foods. “These new meals for one, meals for two, and desserts bring more authentic flavors and restaurant-quality choices to the freezer aisle. They’re perfect for pairing with a fresh salad and rice or bread to complete a meal.”

New Bertolli Meals for One or Two
Single-serve Al Dente meals from Bertolli deliver rich Italian recipes with sophisticated sauces, savory melted cheeses and pasta cooked to perfection from the microwave. The Al Dente meals use the popular tray-in-tray steam cooking method and are available in four varieties for approximately $3.59:

  • Chicken Florentine Alfredo
  • Tortellini Margherita
  • Asiago Ravioli Primavera
  • Chicken Carbonara

Bertolli’s new restaurant-inspired Rustico Bakes Meals for One or Two deliver oven-baked taste from the microwave in minutes. Diners enjoy generously stuffed pastas that are difficult or time consuming to make at home, complete with delicious sauces and bubbly, delectable cheeses. Rustico Bakes Meals for One are available in six recipes for approximately $3.59:

  • Chicken Parmigiana & Penne
  • Ricotta & Spinach Cannelloni
  • Italian Sausage & Meatball Rigatoni
  • Chicken Portabella Ravioli
  • Stuffed Shells Alla Vodka
  • Creamy Spinach Rollatini

Rustico Bakes Meals for Two are available in four recipes for approximately $5.99:

  • Manicotti Alla Vodka
  • Stuffed Shells Bolognese
  • Ricotta & Mozzarella Ravioli
  • Ziti Alforno

The popular brand has also expanded its Skillet Meals for Two offering with three new recipes, each approximately $5.99:

  • Pappardelle Bolognese
  • Ricotta & Lobster Ravioli
  • Chicken Margherita & Penne

New Bertolli Desserts
Bertolli has also expanded into sweet treats with four indulgent dessert choices imported from Italy. The flavors of Italy can be enjoyed in each layer of these new single-serve frozen desserts that use only the finest restaurant-quality ingredients. Bertolli Desserts are available for approximately $2.99:

  • Tiramisu
  • Lemoncello
  • Triple Chocolate Strata Cake
  • Cappuccino Strata Cake

New P.F. Chang’s Skillet Meals for Two
P.F. Chang’s is refreshing its core line of Skillet Meals for Two with the introduction of two new recipes. Each is inspired by Chefs from P.F. Chang’s, offers sizzling, bold flavors, and is available for approximately $7.99:

  • Szechuan Style Shrimp
  • Mongolian Style Chicken

The new items are available nationwide and are the first products launched by ConAgra Foods since acquiring the brands from Unilever in 2012. The new Bertolli items are being supported by an advertising campaign that surprises real consumers with the idea that “Italy is served” right from their own kitchen.

Original source: ConAgra Foods

Sectors: Frozen, NPD & innovation

Companies: ConAgra Foods

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