UK: Confectioners should target "under-served" older shoppers - study

By: Dean Best | 30 January 2012

Consumers aged 55 and over could provide confectionery manufacturers targeting the UK children's market with a "lucrative" alternative market, according to new research.

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Consumers aged 55 and over could provide confectionery manufacturers targeting the UK children's market with a "lucrative" alternative market, according to new research.