USA: Consumer advertising - actions speak louder than words - COMMENT (Members)
Coca-Cola and others have delayed new advertising campaigns following last week's terrorist attacks. With attention focused far away from lifestyle-enhancing purchases, consumer businesses must remain in tune with the public mood. In the longer term, however, consumer goods manufacturers will need to re-evaluate their advertising campaigns and operations to take account of increasing consumer power. Addressing their social responsibilities is a good first step.
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