Consumer demand for red meat has started to pick up again, reversing a two-decade trend of falling meat consumption. According to research conducted by the University of Missouri, consumption of beef has risen 6.4% in the last two years, while demand for chicken fell by 2.7%. US consumers are still cooking more chicken than any other meat, but red meat is slowly making a menu comeback, a particular achievement in light of rising prices, BSE publicity and a slowing economy.