USA: Consumer fear may limit public health benefit of irradiation
In the absence of effective consumer education, US consumers may remain averse to irradiated foods, say authors of a new report by the US Department of Agriculture's Economic Research Service. Despite scientific consensus and government approval of irradiation to kill disease-causing organisms in raw meat, a survey shows only half of the adult respondents willing to buy irradiated ground beef or chicken and only a fourth were willing to pay higher prices for them.The findings suggest the benefits of food irradiation for public health will be missed unless consumer preferences change, the report concluded. Unless government or industry make an organised, nation-wide effort to educate consumers, their attitudes toward food irradiation instead might be shaped by opponents of irradiation, the study suggested. Another survey found only 48% of adults had heard of food irradiation, suggesting public knowledge remained low despite a recent increase in news about it.The report, "Consumer Acceptance of Irradiated Meat and Poultry Products," is available on the Web at:
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Who will buy Danone's Stonyfield business?
- Interview: "Disruptive" snack brand Hippeas
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Nestle organic growth slows but beats expectations
- Suntory to offload Australia, New Zealand foods
- Dairy dampens Danone in Q1