A coalition claiming to have the support of more than 30,000 restaurant and bar owners has formed to defend the rights of US consumers to eat fattening foods. As momentum grows for the imposition of so-called 'fat taxes' on unhealthy foods, so an opposition movement is taking shape. The Center for Consumer Freedom has adopted the motto 'Protecting Personal Responsibility and Protecting Consumer Choice' and launched a radio advertising campaign to whip up protest against the taxes. It is hostile to what is sees as government meddling in the freedom of consumers to choose what to eat.