US: Consumers knowingly pick the unhealthy option
According to new research, Americans shoppers scan food labels for nutritional information but still buy items that are poor nutritional choices.
An Ipsos poll shows nearly 80% of shoppers frequently check for fats and calories but 44% still purchase unhealthy foods. Women place more importance on nutritional content and check more frequently than men, who are more likely to read labels if they are married. Some 39% of people aged 18 to 29 read caloric listings, but like older Americans, will nonetheless select foods with poor nutritional content (60%).
Despite increasing label information and consumer education, the Centers for Disease Control and Prevention says the number of overweight Americans has increased from 56% to 66% in the last 11 years.
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