Consumers need not be concerned that buying a "value" product means compromising on nutritional value, compared to its private label or supermarket own-label equivalent; most are on level terms according to a study published this week by a magazine called Health Which?. Many shoppers believe that the budget brands are inferior to the more expensive products, but taste testers compared samples of baked beans, digestive biscuits, long-life orange juice, and ready salted crisps, and found that generally the nutritional content was the same.