UK: Consumers need not worry about budget brands' nutritional value
Consumers need not be concerned that buying a "value" product means compromising on nutritional value, compared to its private label or supermarket own-label equivalent; most are on level terms according to a study published this week by a magazine called Health Which?. Many shoppers believe that the budget brands are inferior to the more expensive products, but taste testers compared samples of baked beans, digestive biscuits, long-life orange juice, and ready salted crisps, and found that generally the nutritional content was the same.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- UK own-label firm Park Cakes sold in MBO
- Kraft Heinz cuts jobs in US, Canada
- Immigration crackdown "risk" for US dairy industry
- Fonterra cuts earnings forecast
- Unilever invests in Dutch meat substitute project