By eating more fish, consumers can pay an important role in the conservation of fish stocks, according to a new report by the international environmental group WWF . The much reported cod stocks crisis has recently raised awareness over the potential danger of the sea's protein resources being exhausted. Conservationists are concerned however that people will respond to the news by cutting out fish from their diet. This will cause chaos for the UK's fishing industry, valued at £414m in 2000, which directly employs 17,800 fishermen. Indirectly, a further 100,000 jobs support the industry on the land, in a variety of service and processing roles.