The third issue in IGD's Consumer Watch series, published today, researches consumers' views on how safe they think the food we eat is. In a survey of 1,000 consumers, concern about BSE ranked alongside concern about cigarettes but well below road safety, medical negligence and pollution.The research examined how food safety ranked against other more general worries. Consumers were asked to identify their three main concerns from a prompted list. As can be seen from the graph below, the top three were road safety, medical negligence and pollution. Some way behind, the two main food safety issues were BSE and food poisoning, with GM and food allergies registering with far fewer consumers.