INDIA: Consumers warm to butter, multinationals milk the market
While many consumers in the west try to wean themselves off butter in favour of lower fat alternatives, Indians are increasing their consumption of butter and ghee. According to the UN Food and Agriculture Organisation, India accounts for nearly half of the world's total butter consumption. [NB: For the purposes of the FAO's research, butter includes variants like ghee.] According to its figures, India consumed 2.3m tonnes of butter in the fiscal year ended April 2002, of an overall global consumption of 5.5m tonnes. Moreover, India's butter consumption rose to 2.3m tonnes from just 1.5m tonnes in fiscal '01 - an increase of 53% in just one year.
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