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Companies will no longer be able to promote infant formula with health claims likening formula to breast milk, suggesting consumption helps build a child's natural immune system or that additives such as long chain polyunsaturated fatty acids (LCPs) are important for development, following fresh guidance issued to the UK's Trading Standards body.

Companies will no longer be able to promote infant formula with health claims likening formula to breast milk, suggesting consumption helps build a child's natural immune system or that additives such as long chain polyunsaturated fatty acids (LCPs) are important for development, following fresh guidance issued to the UK's Trading Standards body.

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