CoolBrands International, Inc.(TSE:COB.; formerly Yogen Fruz World-Wide, Incorporated) today announced that their subordinate voting shares commenced trading, effective opening today October 6, 2000, on The Toronto Stock Exchange under the symbol COB. The subordinate voting shares will trade under the symbol COB for the entire day. Effective opening on Tuesday, October 10, 2000, the company's subordinate voting shares will commence trading on The Toronto Stock Exchange under the symbol COB.a, and will continue trading under COB.a thereafter. CoolBrands markets a broad range of frozen novelties and frozen dessert products under the Tropicana, Betty Crocker, Trix, Yoplait, Colombo, Lucky Charms, and Yoo Hoo brand names, pursuant to long-term licensing agreements. In addition, CoolBrands franchises and licenses outlets operated under a Family of Brands including Yogen Fruz, I Can't Believe It's Yogurt, Bresler's Ice Cream and Premium Frozen Yogurt, Swensen's Ice Cream, Golden Swirl, Paradise, Ice Cream Churn, and Java Coast Fine Coffees, with company-owned, franchised and non-traditional partnership locations in 82 countries as of May 31, 2000.