USA: Coupons.com Partners with Quaker Oats and Veryfine Products to Launch New Business-to-Business Print-at-Home Couponing Initiative
"Our 'Bricks' solution provides our partners with a cost-effective, secure, online couponing solution to convert their own website traffic, essentially their e-visitors, into actual in-store shoppers," said Steven Boal, chief executive officer of Coupons.com. "Retailers are making major investments to create an online presence, where the ultimate goal is to drive shoppers into physical stores, 'Bricks' helps recoup these costs."
Coupons.com supplies its partners the technology to reach targeted customers, with savings and incentives via their own web sites. These coupons can be printed on any black and white printer for in-store redemption. This system, when paired with the closed-loop redemption tracking provided by the Valassis Communications Inc., 2D Aztec bar coding system, provides full lifecycle tracking and reporting.
"The Quaker Oats Company has been looking at the options for delivering print-at-home coupons for some time," said Mark Ailsworth, interactive media director for FCB Chicago. "The Coupons.com secure technology and delivery system coupled with the Valassis tracking and redemption procedures provided us with the right package to move forward."
According to Jupiter Research, for every one dollar spent online, another eight are spent offline as a result of doing online research. "The Coupons.com 'Bricks' solution helps brands reach an entirely new market segment consisting of net savvy, yet primarily offline shoppers," said Boal.
The "Bricks" program places a coded coupon link on a partner's web page. When activated, "Bricks" securely transfers offer data directly to the consumer's printer. Offers are based on each merchant's unique specifications. The merchant maintains the traffic and Coupons.com manages the offer throughout the entire redemption lifecycle.
"To date, we have been very successful in promoting our brands through the Coupons.com network," said Eileen Barrett, Veryfine Products, Inc. "By using the new 'Bricks' solution, we can now securely reward both new visitors and our loyal customers directly from our website."
The Coupons.com unique application enables the consumer to print coupons when they are either online or offline. It is non-invasive Internet couponing requiring nothing more than a zip code to provide customers with more than 35,000 local, national and online coupons. A simple, one-time download of the web-enabled application allows the consumer to instantly receive coupons. An icon located in the corner of the screen alerts the consumer when new and relevant offers are available. In addition, Coupons.com offers recipes, shopping columns, movie reviews, sweepstakes, contests and more.
Coupons.com is a privately held company headquartered in Palo Alto, Calif., with additional offices in San Francisco. The Coupons.com network of providers includes Valassis Communications, Inc., the free standing insert giant, which recently acquired a minority interest in the company, and Val-Pak which provides regionalized promotional offers. The Coupons.com proprietary, patent-pending PASSport technology provides a secure and targeted distribution system for coupons that can be printed at home for in-store redemption or redeemed electronically when shopping online. Coupons.com advertisers include Lenscrafters, Fingerhut, Choice Hotels, Cooking.com, Linens-n-Things, Disney.com, Mrs. Field's Cookies, Netgrocer, PC Flowers & Gifts, Pearle Vision Centers, Petco and Radio Shack. With over 1.7 million unique visitors per month, (PC Data, March 2000), Coupons.com ranks as one of the fastest growing online incentive marketing companies, targeting both online and offline shoppers.
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