The Taste Inc. line comprises 15 products

The Taste Inc. line comprises 15 products

UK food firm CP Foods is hoping to tap into the growing snacks market with the launch of a range of hot snacking products.

Taste Inc. is a line of chilled on-the-go foods that can be cooked in the microwave. The range will initially be available in convenience stores across the UK as part of a deal with chilled and fresh distributor Kerryfresh.

CP Foods, the UK arm of Thai conglomerate Charoen Pokphand Group, plans to roll out the line to multiples in the near future.

Products in the 15-strong line, priced at GBP1.99 (US$3.08)  include a Chicken & Mayo Sandwich and Chicken & Chorizo Baguette.

The new brand is part of a multi-million pound investment programme of growth by CP Foods UK, including an extension to its Newmarket factory which will produce Taste Inc, the company said.

"We're experts in producing added value food products using CP Foods' quality poultry and seafood for the major supermarkets and foodservice industry, and we're now ready to launch a brand of our own that we feel can bring something new to a snacking market which has grown more than 14% in the past five years," said Chris Wenham, commercial and marketing head at Taste Inc.

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CP Foods gets serious about snacking

With the total snacking market now worth £5 billion*, CP Foods UK has launched new brand Taste Inc. – a range of hot snacking products that sit across a variety of familiar and on-trend flavour profiles.

The chilled on-the-go range, which is ready in seconds in the microwave, will initially launch in garage forecourts and convenience stores across the UK from the end of April through a deal with chilled & fresh distributor Kerryfresh, with plans to roll out to the multiples in the near future.

Products in the 15-strong range of sandwiches, subs and burgers include a Chicken & Mayo Sandwich, Chicken & Chorizo Baguette and a Quarter Pounder Burger.

The new brand is part of a multi-million pound investment programme of growth by CP Foods UK, including an extension to its Newmarket factory which will produce Taste Inc.

Chris Wenham, Commercial & Marketing Head at Taste Inc. said: “We’re experts in producing added value food products using CP Foods’ quality poultry and seafood for the major supermarkets and foodservice industry, and we’re now ready to launch a brand of our own that we feel can bring something new to a snacking market which has grown more than 14% in the past five years*.

Taste Inc’s products, as the name suggests, are all about taste. We are using the best ingredients such as 100% whole chicken breast fillet and also providing our consumers with the latest on-trend flavour profiles to really tempt their taste buds and bring something new to the category. The range includes Piri Piri Chicken, Tex Mex Chicken and delicious Smokey BBQ.

We believe the range has wide appeal and is perfect for anyone wanting a good quality hot snack that is ready quickly and ideal for people who are on-the-go. Our research shows that ingredients and nutritional information are increasingly important to consumers. The full Taste Inc. range comes in at under 500 calories and calorie information is clearly labelled on front of pack.”

Priced at £1.99, Taste Inc. will launch with a range of special offers and be supported by an extensive programme of marketing and PR.

 

Original source: CP Foods