EAP breeds, rears and finishes British pigs

EAP breeds, rears and finishes British pigs

UK pork group Cranswick has acquired pig breeder East Anglian Pigs Limited (EAP) for an undisclosed sum.

The deal, announced today (30 April), will strengthen Cranswick's position in the premium, high-welfare pork sector and further shortens its pork supply chain.

Cranswick said EAP, which is a key supplier to the company's operations in Norfolk, will continue as a separate operation with its own management team. EAP had gross assets of GBP11.8m (US$18.3m) as of 31 March.

EAP breeds, rears and finishes British pigs and is RSPCA Freedom Foods and Red Tractor accredited.

Cranswick said the acquisition demonstrates its "on-going commitment to, and greater control over, a robust and integrated supply chain with a clear focus on premium, British ingredients".

Click here for analyst reaction to the acquisition, or click here to access just-food's interview with Cranswick CEO Adam Couch.