UK: Cranswick launches "single-serve" Bertie's Bangers sausage
By Dean Best | 19 October 2012
UK meat processor Cranswick has claimed a market first with the launch of a "single-serve" sausage range.
Bertie's Bangers is the first "fully cooked, ready to eat, single serve, British, quality sausages" to be sold in UK supermarkets, Cranswick said. The sausages went on sale in Tesco earlier this month in four varieties.
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New snacking sausage launched to fill gap in market
First single cooked sausage
Available from Tesco stores for 89p (65g)
Meat snacking is big business in the UK and there’s a new kid on the block to take on the big boys - Bertie. Bertie’s Bangers is the first range of fully cooked, ready to eat, single serve, British, quality sausages to hit UK supermarkets and it is set to challenge consumer’s attitude towards meat snacks.
Bertie’s Bangers is being launched by Cranswick, the home of Great British food, who recognised a gap in the market after conducting detailed consumer research. The research confirmed that the consumer is looking for a substantial, tasty snack with ingredients which are recognisable and British, which can be eaten at anytime and anywhere.
The new Bertie’s Bangers are perfectly cooked to give the eating experience of a quality British sausage and can be eaten straight out of the packaging.
Bertie’s Bangers are packed with butcher’s quality British pork along with herbs and spices which are cooked, chilled, individually wrapped and ready to go. The new Bertie’s Bangers (65g) will launch in Tesco from 7th October with four delicious varieties: Succulent Pork, Herby Lincolnshire, Barbecue Pork and Pork & Chilli.
Richard Morris of Bertie’s Bangers said: "We are really excited to introduce Bertie’s Bangers to the market and see this new range as a much needed addition to the less natural, less satisfying offer currently available in the main stream supermarkets. We are expecting to receive a great reaction to the new launch."
Original source: Cranswick