Today,, an independent, neutral Internet exchange serving the dairy industry, announced the successful launch of its e-market pilot. The pilot includes several of the founding partners of and will validate the site's functionality prior to opening the site to the entire dairy industry in March 2001. Seven companies, 66 plants and 69 traders and schedulers are involved in the pilot. The first trade was transacted on January 17 between Land O'Lakes and Suiza Foods. To date, approximately $500,000 of cream has been transacted through the site.