UK: Danone accused of false Actimel claims
By just-food.com | 14 October 2009
A UK television advert for Danone's Actimel yoghurt has been banned by the advertising watchdog over false claims that the product provides health benefits to children.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
A UK television advert for Danone's Actimel yoghurt has been banned by the advertising watchdog over false claims that the product provides health benefits to children.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Bakkavor, Mead Johnson looks to future
Bakkavor, the Iceland-based convenience food group, has had a turbulent 12 months, with many of its problems rooted in the Scandinavian country's financial turmoil.
In the spotlight - Tereos goes global
The lure of the world's emerging markets was demonstrated again this week when one of Europe's biggest sugar producers set out its stall to become one of the planet's biggest food ingredient suppliers.
Top stories on just-food this week
A swathe of results announcements dominated the headlines on just-food this week, as food companies from Barry Callebaut to Bakkavor updated the market on their recent performance. In other news, Mead Johnson revealed that it has formed a JV with Saudi dairy Almarai and Danone detailed plans to restructure its domestic dairy operations.
