UK: Danone rapped over Aptamil, Pronutra+ advertising

By Katy Askew | 5 February 2014

The UK's advertising watchdog has said a campaign from Danone for its Aptamil with Pronutra+ breached advertising standards because it created confusion "between infant formula and follow-on formula".

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The UK's advertising watchdog has said a campaign from Danone for its Aptamil with Pronutra+ breached advertising standards because it created confusion "between infant formula and follow-on formula".

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