CANADA: Danone relaunches Silhouette, adds Greek variant

By Katy Askew | 22 January 2013

French dairy giant Danone has relaunched its Silhouette line of yoghurt, removing "hidden nasties" and adding a new Greek variant, Silhouette Greek.

Aspartame, gelatine, artificial flavours and colours will be removed from the range, Danone said. The reformulation comes in response to growing demand for a more holistic approach to weight management, the group added.

"Women are looking for more natural, nutrient-dense products with fewer empty calories," the company said. 

Show the press release


Danone's Silhouette yogurt line takes innovative turn in new weight management paradigm
Goodbye self-deprivation, hello pure enjoyment!
MONTREAL, Jan. 22, 2013 /CNW/ - More and more, women have started to question diet gimmicks and the need to deprive themselves of certain foods. Instead, women have become increasingly receptive to messages about health and, above all, the pleasure of eating. In this time of changing attitudes towards weight management, Danone is proud to announce its newly redesigned Silhouette product line, including a new flagship product, Silhouette Greek yogurt - with no added sugar and twice the protein(1), it has only 50 calories per 100 g serving. With its recent revamp, the Silhouette yogurt line is now gelatine free, with no artificial flavours or colors.
A new wave in weight management
Women are now looking at weight management from a more constructive and permissive view. While many of them are still not satisfied with their weight, they want to shift the focus away from losing weight, at all costs, in favour of striking a balance between eating right and eating enjoyably. These savvy women are looking for more natural, nutrient-dense products with fewer empty calories. They are becoming more aware of the key role that protein plays in satiety, weight management and muscle recovery. This is particularly important when it comes to finding nutritious foods for snack-time or after training.(2,3)
The new Silhouette Greek yogurt: compatible with the needs of women
The new Silhouette Greek yogurt is distinct from other yogurts on the market because it contains no added sugar while still offering all the characteristics of a high-protein Greek yogurt. As Danone Marketing Director Catherine Fortier points out, "Silhouette Greek has an enviable nutritional profile with 50 calories per serving and half of those calories coming from protein." It comes as no surprise that nearly 90% of the women who tested the product enjoyed it and recognized that Danone's Silhouette Greek would help them maintain a healthy weight.(4) The stirred Silhouette Greek yogurt has a rich and creamy texture, and comes in five delicious flavours: Vanilla Twist, Strawberry Kiss, Refreshing Apple, Tropical Delight and Berry-licious. Consumers can now nourish both body and soul with a healthy product that is deliciously thick, creamy and sure to satisfy.
The new face of Silhouette
Inspired by women across Canada, Danone's completely redesigned Silhouette yogurt line meets female consumers' expectations and needs better than ever before. The redesigned Silhouette yogurt line still has no fat or added sugar-but now contains no aspartame, gelatin, or artificial colours or flavours. It boasts a creamy texture, offering the perfect blend of pleasure and healthfulness. "With this reinvented line, Danone is ready to join women consumers in this new wave, which represents a profound shift in our society's attitudes towards weight management.  The new line has a fresh new packaging and will be available in grocery stores across Canada starting on January 28, 2013", concludes Catherine Fortier.


Original source: Danone

Sectors: Dairy, NPD & innovation

Companies: Danone

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