US: Danone targets Chobani in Greek yoghurt push
By: Dean Best | 8 August 2011
Danone has launched an offensive in the US's fast-growing Greek yoghurt category with a brand relaunch and an advertising campaign that targets market leader Chobani.
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Danone has launched an offensive in the US's fast-growing Greek yoghurt category with a brand relaunch and an advertising campaign that targets market leader Chobani.
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