Happy Family has launched a new toddler milk

Happy Family has launched a new toddler milk

Danone's Happy Family organic baby food brand has launched a milk product for toddlers in the US.

The Happy Tot Grow & Shine Organic Toddler Milk has been developed to "address the changing needs" of children aged 12 to 24 months.

"Happy Tot's Organic Toddler Milk offers essential nutrients that regular cow's milk does not - including iron, docosahexaenoic acid (DHA) and choline - which are necessary for a toddler's growth," the firm said.

Shazi Visram, CEO of Happy Family, added: "Organic toddler milk is a significant milestone for the toddler food industry, and helps parents ensure their active, growing children get the absolute best nourishment during their early years, so they grow into happy and healthy kids."

The new product is available in Target and Safeway stores. A 23.2oz container has a RRP of US$23.50.

Danone bought a 90% stake in Happy Family last year.

Show the press release

NEW YORK--(BUSINESS WIRE)--Happy Family, a leading premium organic food brand delivering optimal nutrition for babies, toddlers and beyond, today announced the launch of Happy Tot Grow & Shine Organic Toddler Milk, designed to support the specific dietary needs of a young child by providing an additional source of vitamins and minerals to help grow their minds and bodies. Happy Tot Organic Toddler Milk offers more DHA, ARA and choline than the leading toddler milk*.

“When parents provide foods made with the right nutrition children thrive and are happier.”

Developed to address the changing needs of children 12 to 24 months, Happy Tot’s Organic Toddler Milk offers essential nutrients that regular cow’s milk does not – including iron, docosahexaenoic acid (DHA) and choline – which are necessary for a toddler’s growth. Happy Tot’s Organic Toddler Milk features DHA, arachidonic acid (ARA) and choline for brain and eye development, antioxidants vitamin C and E for immune system support, as well as calcium and vitamin D for bone health. With 23.5 mg of DHA and 47 mg of ARA per 7 fluid ounce (200 mL) serving, Happy Tot Grow & Shine Organic Toddler Milk offers one-third of the expert recommended daily amount of DHA for toddlers, which is essential as a child’s brain triples in size from birth to age two.

“Happy Family is proud to give parents access to an organic toddler milk that is formulated with extra nutrition to aid in brain development,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “Organic toddler milk is a significant milestone for the toddler food industry, and helps parents ensure their active, growing children get the absolute best nourishment during their early years, so they grow into happy and healthy kids.”

“Rapidly growing brains need nutrients like DHA and Choline that enhance the development of healthy brain connections,” added Deborah McNelis, M.ed and early brain development specialist and founder of Brain Insights. “When parents provide foods made with the right nutrition children thrive and are happier.”

The introduction of Happy Tot Grow & Shine Organic bolsters Happy Family’s strong lineup of nutritious foods that contribute to the optimal growth and development of children. Available now in Target, Safeway, BuyBuyBaby, as well as online at Amazon, Diapers and Drugstore.com, Happy Tot Grow & Shine Organic Toddler Milk is sold in 23.2 oz. containers with a suggested retail price of $23.50. For more information, please visit www.happyfamilybrands.com.

Original source: Happy Family