Start Right End Right sees Dean Foods milk drinks reformulated with 10-15% fewer calories and 20-25% less sugar

'Start Right End Right' sees Dean Foods' milk drinks reformulated with 10-15% fewer calories and 20-25% less sugar

US dairy giant Dean Foods has launched a New Year "health" campaign that includes the reformulation of the firm's flavoured milk drinks.

'Start Right End Right' sees Dean Foods' milk drinks reformulated with 10-15% fewer calories and 20-25% less sugar. The flavoured milks now contain 150 calories and 22 grams of sugar per serving. A fat-free version is also available.

The reformulation "meets or exceeds the nutritional standards recommended by leading authorities" such as the School Nutrition Association, the Institute of Medicine, and the Alliance for a Healthier Generation, Dean Foods said.

Alongside the reformulated drinks, the firm has launched a national sweepstake to win US$25,000 for the consumer and $5,000 for a school of their choice.

Consumers can enter by collecting sweepstakes-labeled milk caps from Dean Foods milk brands and entering the contest code online at www.StartRightEndRight.com. The contest runs from 1 January through to 28 February.

Brands participating in the sweepstakes include Alta Dena, Dairy Barber's, Berkeley Farms and Borden, amongst others.