Denver Buffalo Company, the world's largest marketer of buffalo (bison) meat is changing its name to New West Foods. The reason? Earlier this year, the company expanded its product line by acquiring Game Colorado, a full line of wholesale wild game products ranging from alligator, snapping turtle and rabbit to rattlesnake, quail and ostrich. This makes New West Foods the largest wholesaler/marketer of Buffalo and Specialty Game meats to the foodservice, retail, and consumer/e-commerce markets."Now that we have added a diversified line of gourmet wild game products to our business, it makes sense to change the company name to one that is representative of all the products we offer," says New West Foods owner and CEO Will McFarlane. "We feel the name New West Foods accurately reflects our growing business."The company's name change does not affect the name of nationally known Denver Buffalo Company Restaurant and Trading Post, located on Lincoln Street in Denver. The restaurant, a Denver landmark, will retain the Denver Buffalo Company name, as will its sister restaurant, the Buffalo Restaurant and Bar in Idaho Springs, Colo. The two restaurants will now have menus featuring additional wild game items. In addition, New West Foods will continue to use the Denver Buffalo Company brand name for its buffalo product.