US: Diamond Foods launches "finger food" campaign
By: just-food.com | 7 October 2009
US snack maker Diamond Foods has launched a campaign focusing on finger foods.
Feed Your Fingers is designed to capitalise on the "growing popularity of finger foods", the company said yesterday (6 October), using its Diamond, Emerald and Pop Secret brands.
The campaign, which will run from October to February, will provide consumers with recipes and entertainment tips.
"This campaign is based on consumer insights and can leverage our culinary and snack brands," said Craig Tokusato, vice president of marketing.
"As economic uncertainty continues, we're providing consumers with recipes and entertainment tips that make cooking and entertaining easier, so when family and friends come together, they're able to spend quality time with one another."
The campaign includes sweepstakes for US$10,000, tickets to "next year's biggest football game", in-store promotional pieces, a website providing recipes and entertainment tips and PR targeting food-oriented online and print publications.
Diamond Foods last week said it hopes to double the size of its business in the next five years as it upped its earnings guidance for the fiscal 2010 year.
Sectors: Bakery, NPD & innovation, Retail, Snacks
Companies: Diamond Foods
View next/previous articles
7 Oct 2009 -
7 Oct 2009 -
Currently reading -
US: Diamond Foods launches "finger food" campaign
Related research
Representing a wide variety of foods, the market for healthy snacks was valued at $29 billion in 2008. Sales grew by 17% from 2003-08 but there was zero growth in sales at inflation-adjusted prices. This report addresses issues of key concern to manu...
Related articles
US: Diamond ups H2 earnings guidance
US snack maker Diamond Foods has upped its earnings forecast for the second half of the year as its acquisition of crisp firm Kettle Foods nears a close.
FDA gets tough but leaves scope for co-operation
The action taken by the US Food and Drug Administration (FDA) last week against 17 food manufacturers underlines its resolve in addressing food labelling. But, Ben Cooper writes, the FDA has left the way open for industry to be involved in the development of future policy and it appears to be an opportunity food companies are keen to grasp.
There are currently no comments on this article
Be the first to comment on this article