AUSTRALIA: Dick Smith maintains high sales due to patriotic promise, says research
Dick Smith Food products have been bought by two thirds of Australian consumers since their launch in 1999, according to research conducted by ACNielsen , making sales of the brand well above average compared to any other new product launch. The Dick Smith range is more expensive than same sector competitors, but ACNielsen's research revealed that Australians were influenced in their purchasing decision by Dick Smith's marketing approach of "keeping profits and jobs in Australia".
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Analysis: Post discusses rationale for Weetabix
- Interview: Sir Kensington's on sale to Unilever
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- US food next wave on display at Winter Fancy Food
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Suntory to offload Australia, New Zealand foods
- Nestle organic growth slows but beats expectations
- Post: Weetabix "opens up M&A opportunities"