Dole wants more Americans to eat bananas through its "Go Bananas" campaign

Dole wants more Americans to eat bananas through its "Go Bananas" campaign

Dole Food Co., the US produce giant, has launched a major campaign to encourage consumers to eat more bananas.

The year-long "Go Bananas" initiative is part of Dole's aim to encourage consumers to eat more fresh fruits and vegetables.

US consumers will be given a banana-related tip or recipe every day of the year, such as "polish your leather shoes with a banana peel", celebrate Elvis Presley's birthday by "eating his favourite sandwich, peanut butter and banana", all the way up to "arrange a basket of bananas, apples, pears, pineapples and other fruit to make a quick, easy and healthy last-minute Christmas gift".

Dole's Go Bananas Every Day initiative will be supported by a 12-month-long multimedia marketing effort and will also work with retailers across the county to develop in-store promotions, the company said.