Australians are cutting back on milk consumption for the first time in a decade, according to new figures published by the Australian Dairy Corporation (ADC). For the last ten years, milk consumption has risen by about 1% per annum, but the ADC is blaming the effects of industry deregulation for the figures showing that for the first three months of the 2000-2001 financial year, milk sales were down 1.2%, to 1.438 billion litres.