USA/UK: Domino's Pizza Selects Digitas to Design and Develop a Customer Relationship Management Capability
Domino's Pizza today announced that it has selected Digitas, the leader in bricks and clicks business integration, as agency of record for customer relationship management. As part of this assignment Digitas will develop a customer-focused business strategy that employs emerging technologies to leverage and extend Domino's broad customer base. Terms of the agreement were not disclosed. "Digitas has achieved tremendous success in helping companies with strong, established brands leverage their customer base as an asset for growth," said Cheryl Bachelder, Executive Vice President, Build the Brand at Domino's Pizza. "We are confident that Digitas will effectively apply its expertise in business strategy, technology and integrated marketing experience to help us tap the true value creation opportunities in our customer base." "Domino's Pizza is an ideal partner for us because they share our philosophy that competitive advantage can be built by cultivating and leveraging customer relationships," said David Kenny, chairman and chief executive officer of Digitas. "Digitas will work with this industry leader and innovator to develop and execute a customer-focused business strategy, designed to optimize customer relationships, extend market presence and generate revenue." About Domino's Founded in 1960, Domino's Pizza operates a network of 6,559 owned and franchised stores in the United States and 60 international markets. Domino's, the world leader in pizza delivery, is committed to leading the industry in product quality and operational excellence. About Digitas Digitas Inc. (
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